Research Department
Every successful and striking ad plan starts with proper research. The Research Department surveys the market, and analyses & studies consumer behavior about a product or service. They are intensely involved with collection of data- information about the consumer, the market, existing competition, and so on. The research studies conducted by research departments, provide basic information to the manufacturer, for planning production of a new product.
Professionals in the research department try to understand exactly the desires, motivations, and ideals of consumers, in order to produce and place the most productive and effective advertising or public relations campaign in the most influential media. Research executives compile diverse data, monitor scrupulously the progress of internal and external research, develop research tools, and interpret & provide explanations regarding the data gathered.
Research executives usually specialize in specific research areas and perform supervisory duties in the respective areas. Market research analysts mainly concerned with the potential sales of a product or service, analyze statistical data on the past sales to predict the future sales. They provide a company’s management all requisite information helpful in making decisions on the promotion, distribution, design, and pricing of products or services.
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