Advertising Copywriter
Advertising copywriting is a glamorous and innovative career in which you can be highly creative, and work with creative people. Advertising Copywriters write the original wording of advertisements, which millions of people watch, read and listen everyday and which need to be striking, eye-catching and persuasive. The wording of advertisements may consist of slogans, jingles, text or captions, for brochures, catalogues, posters, leaflets, television or radio commercials.
The copywriters require to understand the interests and motivation of the audience and, using this knowledge, develops ideas and wording to attract their attention. Advertising Copywriters have to be within the limits of the advertising code of practice, must have the keen understanding of visual arts & designs, and must be prepared to accept criticism and the frustration of having your work amended. Each advertising campaign begins with a briefing session to provide the copywriter requisite information about the client, product and the target audience.
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